Welcome Guest [Log In] [Register]
Welcome to thelionsshare.org.uk, the official discussion forums for Proud Lion. We hope you enjoy your visit.


You're currently viewing our forum as a guest. This means you are limited to certain areas of the board and there are some features you can't use. If you join our community, you'll be able to access member-only sections, and use many member-only features such as customizing your profile, sending personal messages, and voting in polls. Registration is simple, fast, and completely free.


Join our community!


If you're already a member please log in to your account to access all of our features:

Username:   Password:
Add Reply
other products,
Topic Started: Nov 16 2017, 02:42 AM (57 Views)
yaya2017
No Avatar

The Nike Huarache almost never existed. The shoe, made of a sock-like bootie encased in a supportive exoskeleton, was definitely unusual when Nike began showing UGG Boots Black Friday around the prototypes in the early 1990s. Practically UGGs Clearance Sale nobody placed orders, and Nike seemed to have little choice but to kill the idea.Lucky for Nike, one product manager didn’t listen.Nike design legend Tinker Hatfield tells the unlikely success story of the Huarache in the new book Sneakers, a wide-ranging survey of sneaker culture compiled by journalists Howie Kahn and Alex French and designer Rodrigo Corral. The book is based on interviews with more than 50 industry figures. Hatfield, who created iconic shoes such as the Air Max, several of the Jordan franchise’s biggest hits, and—yes—the Huarache, says in the book that the Huarache has become Nike’s top-seller globally.“This past fiscal year, we will have sold over four million pairs,” he states in the book, which was released Oct. 24. “We’re planning to sell a similar UGG Boots Cyber Monday number this coming year. It’s our number one shoe and at one point it had zero orders.” (Nike would not confirm the figures when contacted.)The idea for the shoe came to Hatfield while he was water skiing. The neoprene booties he was wearing conformed to his foot, and felt stable. He went back to his studio and sketched out a shoe made up of a bootie covered by an exoskeleton.The shoe dispensed with a number of conventional ideas in sneaker design. It had no heel counter—the firm backing of the shoe that wraps around your heel to support it—opting instead for the distinctive, harness-like strap, similar to a sandal. (A “huarache” is a kind of Mexican sandal.) It also used neoprene, which Hatfield says had never before been done in a running shoe.

A lot of people thought the concept was “nuts,” he says. He pushed on anyway, Adidas Black Friday winning the skeptics over. But when no one placed orders after seeing the prototypes, Nike decided not to make the shoe for release.Hatfield explains what happened next:But one of our product managers actually thought it was awesome, and without proper authorization, he signed an order to build five thousand pairs even though there were no orders. He stuck his neck way out there. He saw what I saw. And he took those five thousand pairs to the New York Marathon, not a place you typically went to sell shoes, and he sold them all in like three days at the exhibition hall right there near Times Square. Word got out. They went like hotcakes. In a month, we went from zero orders to orders for half a million pairs.The product manager, in case you’re wondering, was Tom Hartge, as Hatfield has noted in other interviews.The Huarache debuted Nike Cyber Monday 2017 in 1991, and the design quickly spread beyond running to other products, such as basketball shoes. Now it’s mostly considered a casual shoe, and has recently enjoyed a resurgence. It’s been growing in popularity in the US since at least early 2015, as writer Cam Wolf detailed in GQ.“Some silhouettes become the foundation for whole movements and new ways of designing sneakers,” Oliver Mak, co-founder of sneaker shop Bodega, told GQ. “The Huarache is one of them.”An earlier version of this article named the Nike product manager as Tom Archie instead of Tom Hartge.

Amid an ongoing retail apocalypse, athletic fashion companies like Adidas and Nike have stood out as bright spots, faring better than malls and department stores. But, the brands have been fiercely battling each other Moncler Black Friday 2017 to expand their shares of the athleisure and sneaker Moncler Cyber Monday Deals markets and they have very different ideas about how to do that.Nike's plan to outmaneuver the competition involves a "massive transformation" according to CEO Matt Parker. A big part of Nike's plan involves improving how it presents itself to its customers and focusing on the perceived quality of the brand. Nike decided to cut back its number of retail partners from 30,000 to just 40 as a part of its transformation. The ones remaining are willing to work with Nike to offer unique branded experiences for the company's products.Adidas, on the other hand, is taking an entirely different approach, instead focusing on scale. The company's CFO, Harm Ohlmeyer, talked with UBS about how it wants to try to get on as many US shelves as possible.The focus in North America remains Nike Air Max Cheap Sale firmly on winning market share for the adidas brand as a UGGs Black Friday way of creating scale-based leverage, ahead of driving profitability outright," Fred Speirs, an analyst at UBS, said in a note about meeting Ohlmeyer.Speirs said Adidas is balancing its long-term ambitions to capture as much market share as possible with short-term demands from shareholders. Speirs notes, however, that the sporting goods market is especially fickle and subject to changing brand popularity.A waning grasp of customers' preferences is what led Nike to rethink its strategy. Jordan shoes, one of Nike's biggest brands, is a good example. The brand lost its crown as the undisputed king of the sneaker market
Offline Profile Quote Post Goto Top
 
1 user reading this topic (1 Guest and 0 Anonymous)
« Previous Topic · Comic Events · Next Topic »
Add Reply